In December 2019, our SOFEA+ team had organized a mini showcase at Kuala Lumpur International Airport 2 (KLIA 2) and Telekom Malaysia (TM) Headquarters Kuala Lumpur to promote SOFEA+ to TM community and the rest of the public.
From the showcase, ACASIA aimed to gain widespread awareness on SOFEA+ and engage the public to download this real-time application, for warnings and information about threats in our surroundings. With SOFEA+, the public is able to obtain instant alerts regarding these threats. By leveraging on the power of big data analytics and converged communication technologies, we give our assurance and commitment to the trustworthiness, accuracy and timely updates of the alerts.
SOFEA Run’s collaboration with a branch of Telekom Malaysia, TM Global, inaugurated the TM GLOBAL Virtual Run 2019. The main focus of this event was to promote a healthy and balanced lifestyle, while fostering camaraderie amongst Warga Keluarga TM GLOBAL. Participants of this event were given a choice to run indoor, or outdoor, challenging themselves and supporting their team members to complete the distance. This event also gave participants the opportunity to give back to the community through contribution to Pertubuhan Kebajikan & Anak - Anak Yatim Qaseh Ibu (TM GLOBAL CSR 2019).
HSN21KM Virtual Run (13 – 27 October 2019) In conjunction with Hari Sukan Negara, SOFEA Run collaborated with MUSE Group Asia to give birth to the first ever Proton HSN21KM Virtual Run. Touted as Malaysia's favorite half marathon, the debut of this event in the virtual scene will enabled participants from across the globe to be a part of the joyous celebration. Each of the 3 different category rewarded participants with its respective t-shirt design. This event presented runners who could not attend the physical event, the opportunity to collect the same medal and t-shirt as the physical event.
Twincity Marathon Virtual Run (20-27 Jan 2019) SOFEA Run together with 10Senses co-hosted the first ever Twincity Marathon Virtual Run in conjunction with their 5th Anniversary. This virtual run was aimed at those who missed registration or could not make it to the physical event. Our SOFEA Runners participated in this event, celebrating Malaysia’s uniqueness and unity. Virtual runners also received the exact same medal & t-shirt like those who joined the physical event.
Malaysia Women Marathon Virtual (MWMV) (31 March – 21 April 2019) A SOFEA Run collaboration with MWM to bring the 1st ever Malaysia Women Marathon to the virtual running scene. The theme for MWM 2019 was an “Ode to Women”. To encapsulate this, MWM teamed up with one of Malaysia’s highly regarded artist Habsah Abang Saufi. Her painting from a series of her work called “Wanita” was used for the event t-shirt which was also the same t-shirt given to virtual runners. To further entice the majority of the participants which were women, MWM went a step further by collaborating with Swarovski Malaysia. This tie-up enabled us to reward participants (including virtual runners) with Swarovski embellished crystals as medals.